One of the biggest game studios in the industry, Playtech, is always making efforts to expand its reach. The US market is one of those most interesting for game developers, but competition is tough. This is why developers partner with popular brands for an expanded reach, just like Playtech’s recent partnership with 888 Holdings.
The new deal is a big win for both sides. 888 gets a great new partner in Playtech, while the game studio is allowed to make a footprint in the USA. The deal will see 888 and its partners get the full Playtech portfolio of live casino and RNG games.
A Strategic Expansion
Both sides were delighted about the deal and called it a ‘strategic expansion’ into the US market. Other jurisdictions are set to follow now that 888casino launching the content in the Garden State.
Howard Mittman, 888 US’ president, said that the partnership will definitely enhance the overall player experience. Playtech is no fluke – it’s one of the biggest providers on the market and among the oldest too. The studio has released countless hits over the years, specifically focusing on its jackpot range. In the past few years, it has rolled into live casino territory with great access. The studio’s games such as Quantum Roulette have impressed players, giving them a new way to enjoy live dealer games.
Its unique range of casino games are entertaining and dynamic, and streamed in high video quality with professional dealers. Playtech is thrilled to have partnered with one of the biggest operators on the market. 888 has been a big hit in the USA and has a massive fanbase. It has so far partnered with a variety of popular providers, and bringing Playtech on board will definitely strengthen its hold on the US market.
What Does Playtech Bring to the Table?
The newly-signed deal will see Playtech’s RNG and live dealer portfolio come to 888 US casinos. If you’ve ever played Playtech’s live dealer games, you know why they’re considered the best in class. It’s a high-end experience that sets new standards for high-quality streams and VIP gameplay. The games also have superior features as well as an undeniable charm.
You know how Evolution Gaming’s Lightning and First Person games grew into a brand? Playtech has done the same with its Quantum range of games. Quantum Blackjack refines the original game with game-changing multipliers that can take your wins up a notch or two. It’s a subtle, yet more refined variant of the card game that can deliver x50 multipliers you won’t get with live blackjack.
Quantum Roulette is a similar take but on the roulette wheel. Released in late 2019, it has impressed players from all over the world. This eye-catching live dealer title with interactive controls offers wins up to 500x, which is what separates it from regular live roulette games.
All these games and more will now be available in 888’s US casinos. If you’re thinking about giving them a try, don’t hesitate and do it now.