While we love live dealer games, there is no denying it is a difficult industry to break into. Many software providers have tried, only to be absorbed by bigger developers. In spite of these odds, Pragmatic Play chose to throw their hat in the ring. They showed us a strong start. Now, they continue to grow their live casino brand by expanding their partnerships with prominent online casinos.
Can Pragmatic Upset the Live Dealer Industry?
Their efforts are quite welcome, considering the dominant position Evolution Gaming currently has. Playtech and NetEnt also have sizeable followings, but nothing to the same degree! The live dealer industry is in need of a good shake-up and Pragmatic Play seem to have the potential to do so.
Of course, whether or not they will succeed remains to be seen. We cannot say for certain, but we can examine their current progress and make an educated guess. We remain optimistic, and in this article, we will tell you why.
An Established Name
New slot developers frequently appear, but it can take them a while before they manage to break through. With such fierce competition, drawing eyes to what you are offering can be difficult. If players have never heard of you, they will most likely skip you in favour of something familiar. Recognition and trust takes time and effort to establish!
However, there is an easy way to skip this if you have an established brand already. Playtech and NetEnt both benefitted from this when they launched their own live casino brands. It makes for a good jump-start when you first launch your live dealer games. If you can build an initial loyal following, you can start expanding your game library and establishing yourself in the live dealer space.
Pragmatic Play benefits from having an audience that enjoys their games. The developers previously experimented with table games, video poker and scratch cards. They do not need to put a lot of effort to drive curious punters to their live casino suite. Those games just need to be better than Pragmatic’s RNG-powered tables. Which they are, we are quite happy to report!
New and Exciting Games
Utilising your previous popularity is incredibly beneficial for any software provider. That said, you will never grow if you do not offer something unique. This is something Evolution Gaming was able to leverage over its rivals to remain on top. Playtech was also quick to learn this lesson, resulting in titles like Age of the Gods Roulette and Quantum Blackjack.
As it currently stands, the developers at Pragmatic Play only offer us basic live dealer games. Given they are still new in the live casino space; this is not an issue for them currently. Many punters enjoy their live roulette, blackjack and baccarat tables.
That said, if they hope to continue growing to eventually become rivals with the top dogs? They will have to put in more effort into wooing hard-core live casino players. We are seeing them starting to shift in this direction. Pragmatic has added new titles like Speed Baccarat, Roulette Macau and Auto Roulette to their live dealer library. We are also expecting the launch of Mega Sic Bo soon!
Quality is Paramount
Expansion should never come at the cost of quality. Their rivals already have an extensive library of games, delivered at top-tier quality. High quality video streaming without lagging or hitches. Professional dealers that keep players entertained while ensuring each round flows smoothly.
Fortunately, Pragmatic Play has yet to disappoint us when it comes to quality. This is not surprising, given their acquisition of Extreme Live Gaming in June 2019. With an experienced live casino team behind their venture, the developers are able to deliver fantastic releases.
Partnering with Casinos
While everything we mentioned is important, another key aspect is ensuring players can actually play your games! Pragmatic Play scored a big win when its live casino portfolio was added to SoftSwiss’ offering. From there, the developer signed dealers with big names like LeoVegas, Royal Panda and BetVictor. Currently, all signs point to this developer having a bring future in the live dealer industry. Pragmatic has built a strong foundation, and more players are trying their titles every day! We have no doubt they will be just as big as Playtech and NetEnt are right now. Whether or not they can take down the current live casino king remains to be seen!
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