As the US online gambling market continues to expand rapidly, two industry giants have signed an agreement. PointsBet, one of the leading operators in that country has collaborated with Evolution Gaming to deliver their games to a new audience. What does this partnership entail? What effects will it have on both companies? Let us find out!
What’s The Deal?
PointsBet has chosen Evolution Gaming for the rollout of live casino services in the US online gambling market. That means many of Evolution’s finest titles like Crazy Time will be available to a wider segment of the US market! As you can imagine, this is great news all around. PointsBet will have a wider selection of titles, while Evolution gets to expand further in a growing market.
This is not the first time the developer is entering the US market, either. Evolution Gaming opened its first US Live Casino studio in Atlantic City, New Jersey. This happened back in August 2018, and the studio has been in operation without issues since then. The developer is also planning two new studios located in the United States.
One of them is currently under construction in Pennsylvania, and is expected to go live in the second half of 2020. Another studio is planned in Michigan, and is expected to be ready for launch sometime in 2021. This move shows us the software provider is serious about expanding into the US market.
Closer look at PointsBet
For players not from the US, PointsBet may not be a familiar name. The company is actually Australian, and was founded in 2015. They entered the US market in July 2018, by gaining a commercial license to operate as a bookmaker in New Jersey. PointsBet soon expanded into Indiana and Iowa, offering both online and land-based sports betting.
The company has also taken steps to expand US operations into other states. The partnership with Evolution Gaming is just part of that plan to grow their audience as gambling becomes accepted in more states. When commenting on this new partnership, Seth Young, PointsBet’s chief innovation officer says the “addition of Evolution Live Casino extends the appeal of PointsBet’s premium product in the rapidly growing US market.”
Exactly how involved the partnership will be between Evolution Gaming and PointsBet remains to be seen. The software provider plans to offer their classic table games, online poker variants and new generation game show titles. However, it seems that PointsBet has not opted for exclusively branded table and environments just yet.
No matter what PointsBet decides, we are certain both sides will benefit from this agreement. Evolution Gaming was always going to expand into the United States. With PointsBet, that process will flow much smoother for the developer. We are sure players in the US are happy to hear the news, too. Now it is just a matter of legalizing online gambling and live casinos in more states.