The iGaming industry is a massive space with many moving parts. In the last decade, we’ve seen the companies within this space step up their game to foster an ever-evolving environment that casino fans just can’t get enough of! While the new game releases, higher game quality, and innovative new solutions have played a big role in making the online gambling scene a welcoming environment for everyone, the heightened communication between iGaming companies is the driving force behind these positive changes.
Fruitful partnerships between iGaming companies are being established every day, and we couldn’t be happier about it. With these collaborations becoming a norm, players worldwide have easier access to premium content, including Live Casino games. One of the most monumental developments in this sphere is the new partnership between the leading provider Paytech and 888 Holdings! The company’s Live Casino vertical is making its way to 888’s massive platform, giving Live Casino fans plenty to look forward to.
The Basics of the Deal
Playtech is one of the best-known casino content providers on the market. The company has an impressive collection of games that exceeds every quality marker, so it’s safe to say players in all corners of the world love what it’s putting down. While its game selection is diverse, this particular deal puts the focus on Live Casino games and a few RNG games. Essentially, casino classics are at the crux of this partnership. Titles like Roulette, Blackjack, Baccarat and even a few Live Game Shows are slated to hit some of 888’s online casino brands soon.
888 Holdings is a pretty diverse company that dips its toes in various markets. Its leading focus is iGaming, and the company is known for having an impressive network of online casino and gambling sites that offer top-tier content that’s hard to find. As you can imagine, this content-sharing deal means that the Playtech brand’s exciting Live Casino and RNG games will soon make their way to 888’s many casinos. Since they practically cover territories worldwide, players from all over will now have easier access to premium titles through their favorite venues!
You can probably see what everyone involved in this deal stands to gain from it, but we’ll summarize it and lay everything out in the open. Through this partnership, Playtech gains massive reach to new and unexplored markets. Its content will be presented to new players, making loyal fans in all parts of the world. 888’s side of things is even more transparent. The company’s venues can now drive more traffic, thanks to the high-quality new titles in their lobbies. No casino likes being stuck with a small game selection, especially not one run by an iGaming leader.
While it’s easy to see how the two partners in this deal benefit, the ones benefiting the most are online casino fans! Not only are they privy to hot new games from a top-tier provider, but they can easily access these titles by visiting well-maintained platforms available across the board.