Pragmatic Play Enters the Latvian Market via the Enlabs Deal

Pragmatic Play is sure not going to stop expanding its reach across regulated online gambling markets. The developer announced a new collab with Enlabs, entering the Latvian market.

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Pragmatic Play is sure not going to stop expanding its reach across regulated online gambling markets. The developer announced a new collab with Enlabs, entering the Latvian market.

The developer’s Live Casino games will become available in Latvia for the first time, across Enlabs’ brands. Enlabs is part of Entain, the global gaming, sportsbetting and interactive entertainment Group, which has several brands, including Optibet, where Latvian players will as of now be able to try out Pragmatic Play’s games.

Pragmatic Play and Enlabs Sign a Deal for the Latvian Market

One of the world’s leading Live Casino software developers, Pragmatic Play, is finally taking its Live Dealers portfolio live in Latvia, thanks to the new deal with Enlabs, part of Entain, the global gaming, sportsbetting and interactive entertainment group. With this deal, Pragmatic Play’s games will become available across all Enlabs brands, including Optibet, so Latvian players at these sites will have the unique opportunity to go through Pragmatic Play’s entire suite of Live Casino products.

Enlabs is a leader in gaming services provision across the Nordics and the Baltics and was founded in 2005. It is quite popular for its Optibet brand, as the operator that serves as a one-stop destination for all types of players, offering them a comprehensive range of sportsbetting and iGaming products.

But this partnership is a new milestone for Pragmatic Play, as it is the first time an operator has rolled out its Live Dealers products in Latvia. The deal enables the developer to push its valued games selection further than ever before and further strengthen its presence across both the Nordic and the Baltic regions.

Players at Enlab’s brands will have the opportunity to try out Pragmatic Play’s two-card version of Baccarat, known as Dragon Tiger, but also Mega Roulette and ONE Blackjack, among other Live Casio products. The developer’s esteemed Live Dealers games collection continues to increase and has gone live across a variety of renowned operators in Latin America and Europe in recent months, proving Pragmatic Play’s expansion strategy to be most effective. In the meantime, as you know, Pragmatic Play never stops working and enriching its portfolio. There’s a new slot every week, up to five a month, there are brand new bingo games, as well as Live Casino games players can enjoy.

The Statements by the Two Partners

Pragmatic Play’s Vice President of Belgrade Operations Marko Ilic said that they were thrilled to be entering the Latvian market with one of its most trusted and well-respected operators as a partner. Enalbs platform was wide-reaching and provided Pragmatic Play with an incredible opportunity to push its latest and most valued Live Dealers products, Ilic added, so they expected them to be a real treat for Enlabs’ customers.

Enlabs’ CPO Chris Davis said that the operator’s priority was to ensure players across all of its brands would benefit from the best choice and products on the market, where possible, through partnership deals like the one with Pragmatic Play. Davis finished his statement by saying that Live Casino was hugely popular with Enlabs’ players and these products would be an asset in the operator’s portfolio.